Developers can now access unified paid and organic conversion data programmatically, though the feature is still in limited ...

Microsoft today announced the general availability of the open source Data API builder (DAB), which provides REST and GraphQL endpoints for Azure databases, some three years in the making. The ...

Traditionally, organizations have interacted with their data warehouses using direct database connections. Although this approach has been the norm for years, it can negatively impact efficiency and ...

Why: "If you just need basic and direct (yet secured) access to tables for CRUD operations, DAB automatically generates those endpoints for you. " Find out more about Live!360, taking place Nov. 17-22 ...

Google has added cross-channel conversion reporting to its Analytics Data API, giving developers programmatic access to paid ...

M for its API that lets AI agents access licensed premium datasets in real time; the 'Spotify model' for AI training data.

Microsoft’s platform-based approach to cloud development has allowed it to offer managed versions of many familiar elements of the tech stack, especially within its data platform. As well as its own ...

When a $40 billion database industry giant takes enough interest in a technology to build its own application programming interface for it, that’s an indication the technology has legitimate appeal.